As part of our ongoing efforts to enhance the downtown and promote economic development, the New Providence Downtown Improvement District (DID) announced that Cindy Reis has recently accepted the position of Business Community Manager. In this new position, Cindy will assist with new membership efforts, facilitate interactions among local businesses, promote business community events, manage the business community website, and spearhead shared services among downtown businesses. She will be the key contact for existing and new businesses, and will report to the DID Board of Directors.
Cindy is a familiar face in New Providence because she has also served as the Public Information Officer for the borough for the past 11 years, working closely with the Business Community to develop and promote various community events and programs, obtain event sponsorships, and produce the downtown banner campaign. In a unique shared service arrangement, Cindy will continue her responsibilities as the Public Information Officer, and also assume additional responsibilities in her new role with the Business Community.
“We are thrilled to have Cindy working with us in an official capacity,” said Jimmy Vardas, President of the DID. “Because she served as a liaison between the borough and the business community for so many years, she is very familiar with our organization and has the skill set to help us move forward with a number of new projects.” “Cindy has been a great asset to the Business Community,” added Michelle Brugger, President of New Providence Business. “She is well respected and a pleasure to work with. We are very happy that she has accepted this new position.”
“When the DID approached us about the possibility of developing a shared service agreement for their Business Community Manager position, it really made sense from our perspective,” according to Mayor Al Morgan. “Cindy had already been working closely with the DID on many of our economic development initiatives, so having her expand that role is a win-win for the borough and the DID.”
Cindy is a seasoned marketing, advertising, and communications professional, with experience in both the public and private sectors. Prior to joining the Borough of New Providence, she held various management positions at major multinational corporations, including MasterCard International, Citicorp Investment Bank, and Swiss Bank Corporation. She holds an MBA in Marketing and International Business from New York University Stern School of Business and a BS in Industrial Engineering from Lehigh University.
“I am looking forward to working with all of the businesses in town. It’s a very friendly and active business community and I know that we will accomplish great things together,” said Cindy. She can be reached at 908-665-1400 ext. 232 or through the Contact Us links on this Business Community website and the borough website, www.newprov.org.