As part of our ongoing efforts to enhance the downtown and promote economic development, the New Providence Downtown Improvement District (DID) announced that Cindy Reis has recently accepted the position of Business Community Manager. In this new position, Cindy will assist with new membership efforts, facilitate interactions among local businesses, promote business community events, manage the business community website, and spearhead shared services among downtown businesses. She will be the key contact for existing and new businesses, and will report to the DID Board of Directors.
Cindy is a familiar face in New Providence because she has also served as the Public Information Officer for the borough for the past 11 years, working closely with the Business Community to develop and promote various community events and programs, obtain event sponsorships, and produce the downtown banner campaign. In a unique shared service arrangement, Cindy will continue her responsibilities as the Public Information Officer, and also assume additional responsibilities in her new role with the Business Community.
“We are thrilled to have Cindy working with us in an official capacity,” said Jimmy Vardas, President of the DID. “Because she served as a liaison between the borough and the business community for so many years, she is very familiar with our organization and has the skill set to help us move forward with a number of new projects.” “Cindy has been a great asset to the Business Community,” added Michelle Brugger, President of New Providence Business. “She is well respected and a pleasure to work with. We are very happy that she has accepted this new position.”
“When the DID approached us about the possibility of developing a shared service agreement for their Business Community Manager position, it really made sense from our perspective,” according to Mayor Al Morgan. “Cindy had already been working closely with the DID on many of our economic development initiatives, so having her expand that role is a win-win for the borough and the DID.”
Cindy is a seasoned marketing, advertising, and communications professional, with experience in both the public and private sectors. Prior to joining the Borough of New Providence, she held various management positions at major multinational corporations, including MasterCard International, Citicorp Investment Bank, and Swiss Bank Corporation. She holds an MBA in Marketing and International Business from New York University Stern School of Business and a BS in Industrial Engineering from Lehigh University.
“I am looking forward to working with all of the businesses in town. It’s a very friendly and active business community and I know that we will accomplish great things together,” said Cindy. She can be reached at 908-665-1400 ext. 232 or through the Contact Us links on this Business Community website and the borough website, www.newprov.org.
Thank you to all the businesses and participants of the 2015 Halloween Walk. We look forward to seeing you all next year!
The New Providence Farmers Market will be open on Wednesdays from June 10 – Oct. 28, 2015. The market hours are noon – 6 PM. The market is located in the Presbyterian Church parking lot at the corner of Springfield Avenue and South Street in downtown New Providence. In addition to Jersey Fresh fruits and vegetables, you will find prepared foods, dried nuts and fruits, olive oils, cider, baked goods, and more.
by Michael M. Shapiro, TAP into New Providence
NEW PROVIDENCE, NJ – During the last year, businesses in New Providence donated more than $100,000 to sponsor local events and provide funding to organizations and charities in the borough. By supporting the merchants who give back to the borough, New Providence residents enable money to stay within the community, creating a virtuous circle benefiting the entire community.
Jimmy Vardas, owner of the Prestige Diner and president of the Downtown Improvement District, has taken the circle one step further by using as many local businesses as possible for the needs of the diner. Zita’s supplies the ice cream for the diner. The Prestige Diner’s bagels are purchased from the Bagel Café in New Providence. Vegetables are sourced from Murph Farms. The diner’s website was done by local web designer and resident Karin Souren. Even the diner’s renovation was designed by a local architect.
“If within the community, we can work with each other, we can create a thriving business environment,” said Vardas. “By supporting the merchants who give back to the town, the money stays in the community, creating a virtuous circle of support within the community.”
Vardas concluded, “So, while you do your shopping this holiday season remember to shop New Providence and support the local businesses that have been donating to so many charities, foundations and events throughout 2014.”